Wine and spirits packaging refers to all the activities related to designing, evaluating and producing the container for wine and spirits (glass bottles, cans, Tetra Paks, bags-in-boxes…).

 

Major companies operating in the industry include: 

• Glass manufacturers
• Cork manufacturers
• Wine label manufacturers 
• Packaging manufacturers and designers

 

Please note that the equipment required to make wine (mechanical grape harvesters, destemmer, sorting table, maturing products for wine and spirits like staves and barrels) is included in another market report: the wine making equipment market in California.

 

With about 85% of the domestic production, California is the leading state in terms of wine production, far ahead of Washington and New York. Most of the vineyards are located between the Central Valley and the Pacific Coast. The wine packaging market in California benefits from the growth of an extremely dynamic local industry with production increasing year after year.

 

While the wine and spirits industries have been hit hard by the pandemic, the following economic recovery showed the underlying resistance of the market. As the market is gradually returning to its pre-pandemic normal, California wineries face various challenges among declining volume trends and competition from spirits and hard seltzer.

 

Even though 750-milliliter glass wine bottle still accounts for about three quarters of all off-premise wine sales, 1-liter boxes and 375-ml bottles growth have outperformed the market standard over the past two years. In addition, canned wine sales more than doubled in 2020 and the number of can SKUs is quickly increasing.

 

There is a lot of competition in the industry and American companies compete with European companies (Gallo glass, Owens-Illinois, Amorim, Saverglass …).

 

Ongoing premiumization trends and the emergence of alternative packaging present growth opportunities for the wine and spirits packaging market. With declining volume trends, adopting a successful wine brandingstrategy is key.