Organic wine is produced by using grapes cultivated according to specific standards, which usually do not include the use of pesticides, herbicides, or chemical fertilizers. These standards may vary from one country to another depending on the definition used. In the U.S, the National Organic Program (NOP), run by the United States Department of Agriculture (USDA), sets the standards for certification of organic wines. The NOP identifies three types of organic wines:
This market report includes California wineries (organic, sustainable, and biodynamic), major food retailers,wine distributors and organic grocers in California.
Since 2013, the United States is the largest wine consuming country in the world, with more than 3.3 billion liters of wine consumed in 2020 and a consumption of 12.2 liters per capita per year.
In 2019, The organic wine market in the U.S. was estimated at 66.7 million bottles, a growth of 116.86% from 2013. The organic wine market is dominated by local players as more than 70% of organic wines sold in the United States are produced in the United States.
In June 2020, the California Sustainable Winegrowing Alliance (CSWA) hosted a webinar on the latest market perceptions on sustainable wine. More than 500 wine distribution stakeholders participated, confirming the strong interest in this topic. In addition, the pandemic has heightened consumer awareness of sustainability and environmental concerns and shift their attention to their health and well-being. By accelerating this trend, the Covid-19 pandemic could benefit the organic wine market in the long run.
Today, organic wines account for more than 5% of the total California production, with two labels: CCOF (California Certified Organic Farming) and NOP (national organic program).
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The organic wine market in California
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